Our History
Over 100 years of family tradition
The Founding
The Guschlbauer family founds a small bakery in Pram, Upper Austria. With passion and craftsmanship, a success story begins.
Expansion and Growth
The bakery grows and becomes known beyond the municipal borders. The product range is continuously expanded.
Move to Waizenkirchen
The company moves to the current location in Waizenkirchen. State-of-the-art production facilities are installed.
Frozen Goods Specialist
Guschlbauer establishes itself as a specialist for high-quality frozen convenience baked goods and supplies retail and industry throughout Europe.
Modernization and Innovation
Investments in state-of-the-art production technology, high-bay warehouse and sustainable refrigeration technology. IFS certification and organic approval.
5th Generation – Tradition Meets Future
The fifth generation of the Guschlbauer family leads the company into the future. Sustainability, innovation and the highest quality are at the center.