We are an innovative company. With a solid history.
Baking Tradition and Future
Strictly speaking – and we take most things strictly – Guschlbauer is an industrial operation. With everything you would expect: a clean hall with gleaming, efficient production lines and sophisticated logistics.
The thing is, we are not exclusively this highly efficient operation where thousands of pastries and baked goods roll off the line every hour. First and foremost, we are people. We are over 100 dedicated employees and the Guschlbauer family.
As a specialist in the production of high-quality frozen convenience baked goods, Guschlbauer is a recognized quality supplier for retail, industry and trade. Through state-of-the-art manufacturing processes, high flexibility and effective production logistics, we are able to guarantee our customers top quality in virtually any desired production quantity.
In addition to our current range, Guschlbauer offers the possibility of individual development and production of special frozen baked goods exactly according to customer specifications. Guschlbauer supplies both large retail companies and medium-sized commercial partners.
Over 100 Years of Tradition and Experience
For over 100 years, the Guschlbauer family has been running a bakery with tradition and experience. The name Guschlbauer has always stood for the best quality, reliability and high-quality baked goods "Made in Austria".
Today, Guschlbauer is still a true craft business that relies on well-trained employees and the best working conditions.
"Growing up in a family business means learning the craft from the ground up and, of course, loving it. I feel committed to the tradition of our family, our company. The tradition of making the best baked goods from the best ingredients. The tradition of always responding individually to our customers' wishes."— R. Guschlbauer
Into the Future
With our new company building, product innovations, numerous awards and, of course, a highly committed team, we have achieved a lot in recent years.
"Since 1919, our baked goods have been on everyone's lips. Times may change, but we will continue to uphold the honest values of a down-to-earth family business for our customers, employees and suppliers in the future."— Michael, Christina, Robert and Elisabeth Guschlbauer
Innovation and Tradition. Hand in Hand.
Renovation by renovation, the Waizenkirchen location has become an innovative leading company both technically and architecturally. With the expansion of production and storage capacity, we have also set a milestone in innovative equipment.
Our production processes were planned according to the latest findings and perfectly implemented in practice. Some work steps are still done by hand. And that's how it should stay.
Waizenkirchen, Upper Austria
Our modern production site combines traditional bakery craftsmanship with state-of-the-art technology. The highly automated high-bay warehouse and efficient production processes guarantee the highest quality and freshness.
Guschlbauer Backwaren GmbHHueberstraße 24
4730 Waizenkirchen
AustriaGet in touch →
Become Part of Our Story
We are looking for dedicated employees who share our passion for quality.